You have only one opportunity to make your first impression as long lasting one. Prefer to invest in the best and unique business cards. Besides this, check your business cards are passing the junk test or not.

Business cards are the vital marketing and advertising tools, used by several companies to impress targeted clients. They lend high visual impact and impression on potential clients as compared with other tools. Depending upon your business card design and message, either it gets filed for further reference or dumped into the trash. Hence, just pull out your business card, apply the following key points and conduct the business cards test. You can learn by yourself, either your business card will pass or get dumped.

• Size – Make sure that your business card complies with the traditional standard size of 3.5” by 2”. Anything bigger in size will not get fit in the wallet or business card holder.
• Ink – Fall some droplets of ink on business card and if ink runs, it will definitely go in the junk.
• Paper quality – Cheap and perforated edged Business Cards always get dumped.
• Message details – Your business card must clearly portray about your business, and what it offers. If the message is not clearly depicted, your card will be in the trash.
• Color test – Dump your business cards if they are only in black and white color or have more than three colors.
• Font size – Is the print and font size of message is too tiny or big that your eyes will not find your business card attractive. White space available on the card absorbs your message nicely and if you have more information, you can also add it at the back of card.
• Image match – Your business card should coordinate with your professional image. Example- If you have a designing company, more emphasis must be on creativity and innovativeness.
• Contact details – You’re desired customers must have as many as possible ways to have contact with you i.e. business card should comprise fax, email, mobile number, website, voicemail etc.

Contributed by: Delhiprinter.com